The Marketing Manager is a member of the Sales & Marketing team. The primary responsibilities of this position are to manage the day-to-day marketing activities for Xoran in line with department and company objectives; manage the content marketing strategy to drive engagement and new sales leads; and ensure consistent branding of Xoran’s products.
Xoran does not offer remote work options for this role at this time. The position is an in-person role located in our Ann Arbor, MI office. Xoran supports the health and safety of employees and customers. As such, full COVID-19 vaccination is a requirement for employment.
Responsibilities
- Create brand and marketing messages for Xoran’s digital and traditional platforms that are consistent with the company’s goals, consistently driving relevant messages to the target audiences.
- Oversee the tactical execution of all marketing messages through the appropriate channels; Xoran website, email newsletters, social media, advertisement, marketing materials, tradeshows, and other events.
- Create clear metrics for initiatives, track progress, and evaluate results of plans, initiatives, and events.
- Support the Director of Marketing in creating strategic marketing and communication plans.
- Collaborate with the Director of Marketing to design, implement, and facilitate an annual marketing plan and budget.
- Guide in-house marketing team and consultants to meet timelines and deliverables; track progress in project management platform (Basecamp).
- Support the development and execution of go-to-market strategy for product launches and expansion into new markets.
- Support the Sales Team in creating targeted marketing initiatives that create qualified leads, track progress.
- Support and identify tradeshows appropriate for Xoran’s participation; coordinate support and implement participation in shows.
- Create industry and customer relationships through attendance at tradeshows; use lessons learned from show participation to drive changes for improvements in marketing materials.
Qualifications
- Detail oriented with demonstrated ability to manage multiple projects and priorities from inception to execution.
- Strong creative skills with the ability to communicate creative ideas effectively throughout the organization.
- Ability to work in a fast-paced environment with multiple deadlines.
- Ability to work collaboratively as part of a strong team, as well as independently.
- Ability to make effective decisions aligned with business goals.
- Goal-driven, results oriented and self-managed.
- Travel required up to 25%
Education & Experience
- Bachelor’s degree in marketing, communications, or related field
- Three (3) to five (5) years of marketing experience
- Proficient with marketing software (WordPress, MailChimp, Salesforce) as well as MS Office suite
- Experience marketing and advertising on social media channels
- Experience managing email campaigns and contacts
- Experience with managing advertising budget
EEO Statement
Xoran Technologies LLC. is an equal opportunity employer. All applicants for employment will receive consideration for employment without regard to race, color, religion, sex, national origin, qualifying disability, age, height, weight, marital status, veteran status, or any other protected classification under the law.
