The Director of Veterinary Sales is responsible for growing Xoran Technologies’ veterinary business nationwide. This role generates capital equipment sales, develops and executes sales initiatives and strategies, builds key customer relationships, manages strategic accounts, and leads sales from prospecting through close. This full-time, exempt position reports to the VP, Sales and Commercial Operations and is an exempt, full-time position.
This is currently a hands-on individual contributor role. The successful candidate will independently develop opportunities, build relationships with veterinary surgeons and practice decision-makers, manage complex capital equipment sales cycles, and consistently achieve sales objectives. This role currently has no direct reports and is expected to build and lead a team as a planned responsibility. Experience recruiting, hiring, coaching, developing, and leading sales professionals is strongly preferred.
The ideal candidate combines veterinary industry knowledge, capital equipment sales experience, business development skills, and technical aptitude. Experience selling computed tomography (CT), diagnostic imaging, radiology, or other complex medical or veterinary equipment is highly preferred.
The role also supports Xoran’s broader commercial objectives as needed, including limited ear, nose, and throat (ENT) and other medical sales activity, strategic account support, trade shows, customer meetings, demonstrations, and other commercial responsibilities outside the veterinary business.
Responsibilities
- Develop and execute a national sales strategy for the veterinary business to achieve revenue and growth objectives.
- Generate and close new capital equipment sales through prospecting, networking, referrals, industry relationships, and other business development activities.
- Build and maintain relationships with veterinary surgeons, specialty practices, referral hospitals, corporate veterinary organizations, distributors, industry thought leaders, and key decision-makers.
- Identify and develop new market opportunities and strategic accounts within the veterinary industry.
- Build and maintain a national sales pipeline, provide accurate sales forecasts, and report regularly to the VP, Sales and Commercial Operations.
- Manage complex, consultative capital equipment sales involving multiple decision-makers, extended sales cycles, financing considerations, site planning, equipment installation, and post-sale customer support.
- Maintain accurate opportunity and customer records in company-approved customer relationship management (CRM) tools.
- Represent Xoran at veterinary conferences, trade shows, educational events, customer meetings, demonstrations, and other industry functions.
- Maintain current knowledge of veterinary imaging, CT, radiology, competitive products, market trends, customer needs, and evolving applications for Xoran technology.
- Collaborate with Operations, Service, Technical Support, Marketing, Finance, and other internal teams to ensure a positive customer experience throughout sales and implementation.
- Negotiate pricing, contracts, and terms of sale within established company guidelines.
- Support select ENT and other medical sales commercial responsibilities outside the veterinary business as requested by the VP, Sales and Commercial Operations.
Qualifications/Requirements
- At least five years of successful sales experience, with a demonstrated record of meeting or exceeding sales goals.
- Demonstrated experience selling complex veterinary equipment, devices, or diagnostic imaging technology; experience with sales valued at $100,000 or more is preferred.
- Established relationships within the veterinary specialty, imaging, or veterinary equipment marketplace.
- Proven ability to manage a consultative sales process with extended sales cycles and multiple decision-makers.
- Experience building a sales territory, sales organization, or new business segment.
- Experience working with distributors or dealer networks.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Ability to work independently and manage a national territory.
- Strong organizational skills and the ability to manage multiple opportunities and priorities effectively.
- Willingness and ability to travel up to 80%, including overnights and short notice (international travel excluded).
Education & Experience
- A bachelor’s degree is preferred. An equivalent combination of education, training, and relevant sales experience will be considered.
To apply, visit www.xorantech.com and select About, then Careers.
EEO Statement
Xoran Technologies LLC is an equal opportunity employer. All applicants for employment will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, national origin, qualifying disability, age, height, weight, marital or parental status, veteran status, or any other protected classification under the law.
If you need assistance completing an employment application or would like to request a reasonable accommodation, contact our HR office at HR@xorantech.com or 734-418-5184.

